I love a good celebrity business story, but I love it even more when there’s genuine heart behind the marketing. Tom Holland just announced that his non‑alcoholic beer brand, Bero, is launching a new line of shandies, and the inspiration came straight from the two most important women in his life: his mum and Zendaya.

From Forbes, by John Kell:

Tom Holland has introduced a new line of shandy‑style drinks under his non‑alcoholic beer brand, Bero. And the Spider‑Man star credits two important women in his life for inspiring the new expressions.

“The shandy was kind of my mum’s idea,” Holland tells me during a virtual interview. “Zendaya, bless her, has never been a drinker, so she’s never drank beer. She didn’t love the beers we have on sale.”

“The idea behind the shandies was to create something authentic at the company that Z could enjoy,” adds Holland.

During our interview, Holland stops himself mid‑sentence to grab one of his shandies to sip. He opts for the lemon lime flavor, saying he is banned from drinking the grapefruit at home, as those are Zendaya’s favorite.

The limited‑edition shandy release features four flavors: classic lemon lime, grapefruit, elderflower and blackberry yuzu. Each can combines 30% of Bero’s Kingston Golden Pils with 70% lemonade and fruit flavors – zero alcohol, under 100 calories.

The Bero Shandy Story Is Peak Tom And Zendaya

This is the most Tom Holland thing ever. The man is genuinely serious about his relationship. He respects Zendaya as a partner and as a person, and it shows. He could have just handed her an IPA and said, “try this.” Instead, he went back to the lab and created a whole new product line so she could enjoy something when he has a beer.

What strikes me most is how mutually adoring they are. It is not one‑sided. They both show up for each other, and they seem like genuinely good human beings. In a Hollywood full of performative relationships and toxic breakups, Tom and Zendaya are my emotional support Zillennial couple.

Of course, this is also a business move. Bero is tapping into the booming non‑alcoholic market, and a celebrity‑driven shandy line will sell. But the story feels authentic because it fits what we know about them. Zendaya has talked about not being a drinker. Tom has been open about his sobriety journey. Creating a tasty NA option for people who don’t like the taste of beer, or who want to join the fun without the alcohol, is genuinely useful.

Some may say this is sponsored content, and sure, it is. But the sentiment still rings true. The man is banned from drinking the grapefruit flavour at home because those are Zendaya’s. He chose elderflower because it reminded him of his grandmother. Those little personal touches are not things a marketing team can fake.

Also, can we talk about how refreshing it is to see a famous man center his partner’s preferences in his business? Not “my brand, my vision, my hustle.” Instead: “Z didn’t love our beers, so I made something she would.” That is partner energy. That is bestie energy.

So yes, I will probably buy a pack of the lemon lime shandy when it goes on the market. Not because Tom Holland needs my money, but because I like supporting a product that came from a place of actual thoughtfulness. And because the idea of sipping a low‑cal, alcohol‑free shandy while watching Spider‑Man: Brand New Day sounds like a perfect night in. Tom and Zendaya, never change. And Tom, keep that woman’s grapefruit shandies fully stocked.


Discover more from Feminegra

Subscribe to get the latest posts sent to your email.