Meghan Markle’s latest business venture, As Ever, is already making headlines—but not just for its products. In a rare and unexpected moment, her three-year-old daughter, Princess Lilibet Diana, made a subtle appearance on the brand’s website. Meghan and Harry have always been intentional about protecting their children’s privacy, so this rare glimpse of Princess Lilibet naturally sparked a wave of excitement online.
Some fans celebrated the moment as a sweet, personal touch to Meghan’s new lifestyle brand. Others—particularly Meghan’s most vocal detractors—rushed to accuse her of “merching” her child. And, of course, the usual conspiracy theories resurfaced. Because when it comes to Meghan Markle, some people will find a way to make even the most innocent moment controversial.
Related | Meghan Sussex Shares Sweet Family Moments Highlighting Archie and Lilibet’s Red Hair
Princess Lilibet’s Cameo in Meghan Markle’s As Ever Launch
Meghan didn’t put Lilibet front and center, but the moment was unmistakable. The image shows Meghan and Lilibet in matching white dresses, barefoot, enjoying a carefree moment in a lush green field. It’s the kind of warm, natural aesthetic that perfectly matches As Ever’s brand identity—timeless, personal, and rooted in home and family.
This wasn’t a staged photoshoot or a product promotion featuring her child. It was a quiet, organic inclusion—a nod to the real-life inspiration behind the brand. Meghan has always been about storytelling, and this image tells a clear one: As Ever is about the things she loves most—family, home, and the little joys in life.
Related | Meghan Sussex Shares Photos of Lilibet for Her Birthday While the Media Still Can’t Behave
From Sweet Moment to Online Meltdown
The moment Meghan shares anything, critics are ready to pounce. As soon as the image appeared online, the usual voices accused her of exploiting her daughter to sell jam or attempting to “pull focus” from the state-backed royal family. Because, of course, the Head of State of 14 countries and his entourage of working royals aren’t already drowning in attention from both state-funded and independent media. The outrage feels less like genuine concern and more like another excuse to attack Meghan for simply existing. And then came the wildest theory of all—the resurfacing of the claim that Meghan’s children don’t even exist.
Yes, really.
For years, conspiracy theorists have pushed the idea that Meghan either faked her pregnancies or that her children are not real. The Sussexes’ decision to keep Archie and Lilibet out of the public eye has only fueled this nonsense. Some claimed the new image was Photoshopped. Others insisted that Meghan was using “child actors.” The mental gymnastics would be impressive if they weren’t so ridiculous.
Related | Prince Archie’s Birthday Sparks Global Fundraiser Supporting At-Risk Children
How British Tabloids Keep the Conspiracies Alive
These wild accusations didn’t come out of nowhere. British tabloids have spent years feeding the narrative that something is “off” about Meghan’s children. The Sun once gave credibility to conspiracy theorists who claimed Meghan and Harry’s Christmas card was AI-generated.
This isn’t just about gossip—it’s a targeted effort to discredit Meghan at every opportunity. When Kate and William share photos of their children, they are praised for offering a glimpse into their family life. Yet, when Meghan includes a fleeting, faceless moment of Lilibet in her own creative project, it’s treated as a controversy.
Not one legitimate media outlet flagged Meghan’s photos as manipulated. Instagram didn’t add a warning to her images, unlike Kate Middleton’s infamous 2024 Mother’s Day photo, which was officially labeled as “altered.” More significantly, four major international photo agencies—Getty Images, AFP, Reuters, and the Associated Press— have not pulled any of Meghan’s photos like they did with Kate’s picture due to concerns about “inconsistencies”.
The Double Standard at Play
Let’s be honest: If this were any other royal, the reaction would be completely different. Prince William and Kate Middleton have featured their children in countless public appearances, official portraits, and even Christmas ads. No one accuses them of using their kids for PR. Yet when Meghan includes an innocent image of her daughter in a lifestyle brand that reflects her personal life, it’s labeled “calculated.”
It’s the same pattern we’ve seen for years. Meghan is held to a completely different standard, no matter what she does. If she keeps her children hidden, she’s “cold and secretive.” If she shares a brief, faceless moment of them, she’s “exploiting them for attention.” There is no winning in the eyes of her critics.
Meghan Markle’s Brand Is Bigger Than the Noise
Despite the manufactured outrage, As Ever is shaping up to be a major success. Meghan is stepping fully into her role as a businesswoman, building a brand that reflects her passions. Including Princess Lilibet in a soft, personal way wasn’t about PR—it was about authenticity.
As always, Meghan is doing things on her own terms. And whether critics like it or not, As Ever is just getting started.
Now, the real question is—will they be this pressed when her jam finally hits the shelves?
Discover more from Feminegra
Subscribe to get the latest posts sent to your email.