The moment Meghan Markle announces something new, the usual critics spring into action. This time, it’s her lifestyle brand, As ever, which is supposedly in legal trouble over its logo and name. Right-wing media and royalist tabloids have wasted no time fueling claims that a Spanish town and a small clothing company are coming after Meghan for alleged plagiarism.

It sounds dramatic, but a little research quickly dismantles this so-called scandal. The reality is simpler: this is yet another attempt to discredit Meghan, and as always, the facts tell a very different story.

A Palm Tree, Two Birds, and a Manufactured Crisis

Critics are up in arms because the As ever logo features a palm tree with two hummingbirds, and apparently, this is identical to the coat of arms of Porreres, a town in Mallorca. Except it isn’t.

Side-by-side comparison of Meghan Markle’s As Ever logo and the coat of arms of Porreres, Mallorca. The As Ever logo is a modern black-and-white design featuring a palm tree and two hummingbirds, while the Porreres coat of arms depicts a palm tree growing from a gallows with two black birds. Labels highlight the differences between the two.

Porreres’ emblem has a palm tree too, but it is growing from a gallows—a rather grim historical reference. Meghan’s logo, on the other hand, is a symmetrical design with hummingbirds, a clear nod to personal symbolism. Prince Harry has spoken about the significance of hummingbirds in his life, and the Sussexes have even shared how their son Archie greets the birds in their Montecito garden daily. A family-oriented emblem full of warmth and meaning is hardly the same as an official town crest tied to executions.

Mayor Xisca Mora isn’t exactly leading a charge against Meghan Markle’s As ever logo. Instead, she appears more interested in the unexpected publicity than any serious legal action. While she initially called the resemblance “undeniable,” she quickly pivoted to joking about Meghan selling jam and invited her to the Sant Roc festival. Mora claims the town can’t afford a lawsuit, but if the issue were truly about protecting Porreres’ heritage, wouldn’t the focus be on the alleged infringement rather than a tourism boost? The outrage seems more like an opportunistic media moment than a genuine legal concern.

Trademark Tantrums That Miss the Mark

Meghan Markle’s As ever brand isn’t just a spur-of-the-moment idea. She filed her first trademark application for As ever in 2022, long before the current noise from critics and supposed challengers. In 2024, she expanded her applications to include various lifestyle, food, home goods, and beauty products, along with a separate filing for calligraphy.

One of the supposed legal challenges comes from As Ever NYC, a small clothing brand that has been in business for several years but never took the crucial step of federally trademarking its name. In the United States, trademark law allows different businesses to use similar names as long as they operate in distinct industries. Meghan’s As ever covers a broad lifestyle range, while As Ever NYC remains a niche clothing brand with a limited digital footprint. In fact, their last Instagram post before this controversy was in October 2023. Their sudden social media revival now feels less like a genuine concern and more like an opportunistic attempt to capitalize on the moment.

Despite online outrage, a simple search in the USPTO database shows just how many trademarks already exist under variations of “AS EVER.” There is no monopoly on the phrase, and Meghan has taken the necessary legal steps to ensure her brand is protected. The facts speak for themselves.

Legally speaking, As Ever NYC could have trademarked its name years ago but didn’t. That’s why other businesses—like As Ever Photography, Sound As Ever, Clever As Ever, and Beautiful As Ever—successfully registered their trademarks with no issue. No one has gone after them, but somehow, Meghan’s trademark filing is seen as an offense.

The Hypocrisy is Unbelievable

Let’s be frank. If logo similarities were a true legal crisis, then companies like Airbnb and Sun Microsystems would have been in court decades ago for their eerily similar branding to smaller businesses. The truth is, logos share artistic themes all the time. It’s called design. It happens in every industry.

So why is this different? Because it’s Meghan Markle.

  • Side-by-side comparison of the Los Angeles Lakers and Los Angeles Clippers logos. Both logos feature a basketball as a central element, with the Lakers in purple and gold and the Clippers in red and blue.
  • A comparison of King Charles III’s royal cypher, featuring a gold intertwined “CR” with a crown on top, and Cristiano Ronaldo’s CR7 trademark, a modern black monogram of the letters “CR” with “Cristiano Ronaldo” written below.
  • A side-by-side comparison of the Airbnb logo, featuring a red abstract symbol resembling an upside-down heart, and the Azuma Drive-In logo, a black version of a nearly identical design, originally created in 1975.
  • A side-by-side comparison of the Carrier logo, a blue oval with white lettering, and the Ford logo, which shares the same oval shape and color scheme but with a different font style.


No one raised an eyebrow at the striking similarities between King Charles’ cypher and Cristiano Ronaldo’s CR7 trademark. No one raised an outrage when the LA Lakers and LA Clippers logos displayed clear stylistic similarities. And yet, a palm tree and birds have somehow turned into a full-blown scandal?

The double standard is exhausting. Meghan is held to rules that don’t seem to apply to anyone else, and it’s getting tiring to watch.

Meghan Moves Forward, Haters Stay Mad

No amount of noise from right-wing media, bitter royalists, or online trolls will change the fact that Meghan’s As ever is on track to be a success.

Her trademarks are progressing legally, her Netflix projects are thriving, and the media obsession with her proves what we all already knew. Love her or hate her, Meghan Markle is still the moment—and she’s not going anywhere.

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