The Meghan Effect Hits Again As Australian Brand Reports Huge Sales Boost

Back in April, we covered the Meghan Effect in full force. During Meghan Sussex’s four‑day visit to Australia, she wore at least 16 local labels, generated $51.6 million in media impact value, and sent pieces selling out within hours. Karen Gee’s Priscilla dress crashed the website in 2018; this time, the ready‑to‑wear version sold out in two hours. Rolla’s Jeans saw an 800 per cent spike. OneOff’s platform recorded more than 1 million outfit views in three days. The numbers were undeniable.

Now, two months later, the story has not faded. It has only gotten stronger. A new report from the Sydney Morning Herald reveals that one Australian brand, Friends With Frank, is still feeling the impact of Meghan’s Melbourne visit. And the data is staggering.

Meghan wore two outfits from Friends With Frank on her visit to Melbourne in April alongside Prince Harry, driving a dramatic increase in sales for the local label.

The streamlined camel Lou coat with statement pink lining and Anya shift dress in khaki sold out within 48 hours of Meghan wearing them.

“What happened with Meghan has been a huge milestone for us, and for me personally, because I’ve been doing this for 14 years and I have never had this type of attention,” McCarthy says.

“In the office we started calling it the ‘Meghan special’,” McCarthy says. “People from as far away as Ireland and Switzerland were ordering them together. More importantly, many of them have been coming back.”

A 30 per cent increase in website traffic, 40 per cent increase in online sales and 60 per cent increase in new online customers for Friends With Frank since April is further evidence of the continued strength of “the Meghan effect”.

Sydney Morning Herald

The Meghan Effect Keeps Proving The Critics Wrong

This is exactly why the tabloid media hate Meghan Sussex so much. Their false narrative continues to be rebuked by logic and facts. Fashion companies go on record, one after another, confirming the Meghan Effect. It has been happening for over a decade. One brand founder even said they started calling it the “Meghan special” in the office. People from as far away as Ireland and Switzerland were ordering pieces together. And the most important detail? Many of them keep coming back. That is not a one‑off spike that critics could dismiss. It simply grinds their gears that Meghan has generated lasting customer loyalty. One customer in California has already returned four times to make purchases. Yet the media still wants to peddle the ludicrous notion that America is done with the American Duchess. As if.

The stats are undeniable: 30 per cent more website traffic, 40 per cent more online sales, and 60 per cent more new online customers. One cannot simply chalk that down to luck. The truth is that Meghan wields genuine power and influence. She wore one jacket and one dress from one brand, and women from all over the world flocked to the website. That is the difference between her and other royal women. She makes people want to buy what she wears. She creates genuine, organic demand.

@feminegra

The Daily Mail said Meghan Sussex spent £57,000 on clothes in Australia. Outrageous, right? Except they counted £47,000 worth of jewelry she already owned. Cartier watch, bangle, pearl earrings, all marked “worn before” in their own list. The actual new clothing? About £10,000 across four days of back‑to‑back engagements. Meanwhile, Australian fashion correspondent @elliotgarnaut brought facts. Meghan’s team DM’d local designers directly. Small brands like Friends With Frank, Karen Gee, and St Agni sold out globally. The “tone‑deaf” shelter outfit? She wore the same thing from that morning’s engagement. Changing would have been condescending. Now watch the double standard. Kate Middleton wears a £1,850 repeat dress and £531 heels to a charity event? “Elegant” and “frugal.” Meghan does the same? “Vile” and “vulgar.” The tabloids wanted a villain. But in actuality, the Australian designers got a career boost instead. That’s the real story.

♬ original sound – feminegra

Final Thoughts

And yet the media keeps trying to push the narrative that she is irrelevant. They run stories about her being unpopular, about her influence fading. But the numbers tell a completely different story. The Meghan Effect is real. It has been real for years. And no amount of tabloid hate will change that.

The contrast with Kate Middleton is instructive. When Kate wears a brand, the media writes a polite puff piece. When Meghan wears a brand, the cash register sings. But you cannot even make up the ludicrousness any more, because even Kate is affected by the Meghan Effect; she is now wearing the same brands Meghan wears, too.

Women around the world see themselves in Meghan’s style. They want to wear what she wears. They track down the designers, make purchases, and come back for more. That is verifiable influence and fashion power. It is also why the tabloids cannot stop talking about her, even as they pretend she does not matter. The Meghan Effect is not a myth. It is a hurricane. And the brands she touches are still feeling the wind.