Meghan Markle’s Brand Used by Doppelganger

Someone’s played a deceptive trick with the web, redirecting a lookalike domain of Meghan Markle’s lifestyle brand, American Riveria Orchard, to sites peddling King Charles’s preserves and Kate Middleton’s charity. This sly cyber move exposes the fault lines in the working royals’ standalone appeal, which may not be enough without the Sussexes’ spotlight as bait.

Potential Harm to Working Royals Charity Reputation

This redirection game not only poses the question of the intentions behind the digital doppelganger. It also shows a desperate online strategy by supporters of the working royals who are begging for scraps, using Meghan’s brand as a springboard for donations. When this fundraiser first popped up on Wednesday (17 April),—no donations in sight. But since then, it’s since exploded to a hefty £7,585 and keeps ticking up every minute.

The Limited Impact of Traditional Royal Patronages

The British Royal Family is taxpayer-funded, but despite this, they have a history of charity patronage. However, recent research casts doubt on the actual financial impact of such endorsements. Institutions like the University of Liverpool and organizations like Giving Evidence question the efficacy of royal patronages in fundraising. Sure, the Royals lend their names and time, but when it comes to actual cash flow, the coffers aren’t exactly bursting.

A report by the charity consultancy Giving Evidence – funded by the Belgian Red Cross – found that 74 per cent of charities with royal patrons did not receive any public engagements over the last year, and there was no evidence that royal patrons increase a charity’s revenue, or generosity more broadly.

Third Sector 

Contrast the working royals’ decline with the Sussex brand, which has a tangible impact on public engagement and donations. Harry and Meghan don’t just show up; they bring the Midas touch.

The Sussexes have successfully leveraged their global appeal to support various causes, demonstrating that modern royalty can indeed influence charitable contributions effectively. Impressively, their polo events alone have raised over $15 million, with their recent one generating $1 million for Sentebale. This highlights the substantial outcomes of the Sussexes’ influential, successful charity work. This incident with Meghan’s website could be seen as an indirect testament to the Sussexes’ unique ability to garner support and overshadow the traditional royal influences.

Related | India Hicks Removes Video Featuring Brooke Shields’ Dismissive Remarks About Meghan Sussex

Rethinking Royal Patronage with Slimmed Down Monarchy

The redirection of Meghan’s website, intentional or not, raises questions about the real power dynamics within Royal charity work. Since the Sussexes stepped down, King Charles has achieved his long-desired “slimmed down monarchy,” resulting in the average age of the working royals now being 68.

With the recent revelation that both the Princess of Wales and King Charles are stepping back from public duties due to their cancer diagnoses and subsequent treatments, the dynamics within the Royal Family appear to be shifting. This development has left a significant void in the Royals’ public engagements and charitable activities, potentially influencing recent events surrounding Meghan Markle’s new ventures.

The redirect of Meghan’s website could be interpreted as a strategic maneuver by royalists to maintain engagement and support for the working royal charity initiatives. By linking Meghan’s entrepreneurial project to a charity associated with Charles and Kate, this digital doppelganger may be attempting to sustain the momentum of royal charity work because of the royal’s lack of engagements surrounding the matter. While raising questions about the implications of using Meghan’s brand, it suggests a possible blend of desperate necessity or malicious opportunism.

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