The As ever product launch is finally here, as Meghan, The Duchess of Sussex, officially debuts her long-awaited lifestyle brand. True to Meghan’s style, the first collection is thoughtful, personal, and inspired by her own home life, memories, and quiet rituals. The brand invites everyone to “elevate the everyday into the exceptional,” and that’s exactly what she’s offering—one lemon ginger tea or raspberry spread at a time.
A Taste of Meghan’s Life in Every Jar Sip and Bite
In a heartfelt letter released with the launch, Meghan shared the vision behind As ever. She spoke about her dream of creating simple things that spark connection and celebrate slow, meaningful moments. Whether it’s sipping tea on a calm morning or sharing crepes over the weekend, As ever brings a bit of Meghan’s Montecito lifestyle into homes everywhere.
From the tone of her words to the elegant branding, the Duchess is fully present in this project. She described how the lemon ginger tea blend is a fuss-free take on something she regularly makes from scratch with lemons grown in her garden. There’s also a crepe mix that reflects her days as a student backpacking through France. She even mentioned the raspberry spread that started it all—now packaged in a beautiful jar meant to be reused as a vase or pen holder. Every item has a story, and every story has a little bit of Meghan in it.
Related | Meghan Sussex Expands As Ever With Napa Valley Rosé Just in Time for Summer
The As ever Trademark Clears Key Milestone as Brand Rolls Out
For anyone wondering if As ever was just a soft launch or early idea, the answer is clear. As of March 26, 2025, the As ever trademark was officially approved for publication by the U.S. Patent and Trademark Office. This means the application passed legal review and is moving closer to full trademark registration.
This isn’t just a passion project; it’s a real business with heart, legal backing, and a clear message. Meghan has taken her time building this brand, and it shows in every detail. From the choice of ingredients to the way the jar can double as a keepsake, As ever feels like a love letter to comfort, care, and creativity.
It’s More Than a Brand. It’s a Message
Throughout the launch, Meghan shares something deeper than products—she shares purpose. She writes about courage, parenting, and the joy of finally bringing an idea to life. She tells readers that As ever is about showing care to the people you love and making space for small moments that matter.
Meghan also reminds people that their value doesn’t come from what they buy, but who they are. “You are you,” she says, “As ever, and forever.” That closing line captures the spirit of the entire brand. This isn’t about selling luxury for the sake of luxury. It’s about creating beauty with meaning.
Follow Along and Feel Inspired
As the brand launches its first products, fans can follow along on Instagram at @aseverofficial. The account offers a glimpse into the aesthetic behind the brand—sunlight, gardens, slow mornings, fresh food, and family. It’s not about perfection. It’s about presence.
As ever proves that Meghan isn’t just stepping into the lifestyle space. She’s doing it her way—with heart, with honesty, and with a jar of jam you won’t want to throw away.
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