Meghan Sussex has officially launched her lifestyle brand As ever, and it sold out in just 45 minutes. The internet is buzzing with reactions. From heartfelt family moments to dreamy desserts, the launch feels personal, polished, and full of purpose. With her debut collection already gaining attention, Meghan’s shift into entrepreneurship marks a bold new chapter.

A Sweet Start in Montecito

To celebrate the launch, Meghan gave fans a peek into her Montecito kitchen. In a warm video, she bakes alongside her mother, Doria Ragland. Together, they make the Chantilly Lili, a dessert named after Meghan’s daughter, Princess Lilibet. The scene is joyful and grounded. Doria’s presence adds heart and depth, and Meghan’s caption—“So so so good”—captures the mood perfectly.

Food Is a Love Language for Meghan

Meghan’s love for food runs deep. In a recent interview with The New York Times, she reflected on her childhood in Crenshaw, Los Angeles. Her grandmother grew collard greens and tomatoes, cooked every night in a cast-iron skillet, and baked hand pies from scratch. Those memories now influence Meghan’s own kitchen and brand. As ever is a tribute to that history—celebrating slow, meaningful meals and traditions passed down through generations.

Meghan Sussex smiles warmly while sharing her quote, “I need to work, and I love to work…This is a way I can connect my home life and my work,” emphasizing her dedication to building a meaningful brand rooted in family life.


As ever is more than a product line. Meghan calls it “simple things that bring joy,” and that joy shows up in every item. The crepe mix comes from her college travels. The lemon ginger tea reflects a recipe she makes at home. Even the packaging has intention—jars can be reused as vases or pen holders.

Related | Media Melts Down Over Meghan Sussex Jam While Ignoring Basic Business Reality

This Brand Is About More Than Jam

Some critics expected high prices, but As ever lands in the middle of the market. The raspberry spread costs $9, or $14 with keepsake packaging. American Spoon’s version costs $12.95, while Bonnie’s Jams sells theirs for $11.29. Meghan’s jar is slightly smaller, but for a seasonal launch with thoughtful design, the pricing holds up.

As Ever Sells Out in Minutes

The entire first drop—including raspberry jam, herbal teas, crepe mix, cookies, and limited-edition wildflower honey—sold out in 45 minutes. A mini restock happened soon after, but that too vanished quickly. Fans praised the smooth online experience and are now begging for a full restock. Many international shoppers are also hoping global shipping is next.

  • A trio of As Ever products including raspberry spread in keepsake packaging, flower sprinkles cookies, and limited-edition wildflower honey with honeycomb, all marked as sold out.
  • A lineup of As Ever herbal teas including lemon ginger, hibiscus, and peppermint, alongside flower sprinkles cookies, all marked as sold out.
  • A selection of As Ever baking mixes including crepe mix, shortbread cookie mix with flower sprinkles, and raspberry spread, with most items marked as sold out or coming soon.

A Fresh Start for Meghan Sussex

This isn’t just a celebrity brand. It’s a window into Meghan’s life—one rooted in family, comfort, and creativity. Naming a dessert after her daughter and launching with her mom shows how personal this project is. Meghan has crafted something honest and warm.

With As ever, she isn’t just selling food. She’s sharing stories. And this story is only getting started.

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