Netflix co-CEO Ted Sarandos has made it clear that Meghan Sussex is a force to be reckoned with. While critics have spent years questioning her relevance, Sarandos sees what the numbers confirm—Meghan moves culture, drives conversations, and delivers results. In a recent interview with Variety, he pointed out that whenever she steps into the spotlight, people watch, analyze, and buy. The proof is in the data, and her latest Netflix project, With Love, Meghan, is another example of how much impact she truly has.

With Love Meghan Got People Watching and Talking

When With Love, Meghan launched on March 4, skeptics were quick to doubt its success. It may not have matched the record-breaking numbers of Harry & Meghan, but it still made an impact. Within five days, 526,000 households tuned in, and by day ten, the show had reached 12.6 million hours viewed. It briefly landed in Netflix’s U.S. Top 10, peaking at sixth place. While it fell off the charts after a week, the show had already made its mark.

The viewership may not have shattered records, but its influence stretched beyond just streaming numbers. Meghan’s ability to spark trends and generate discussion remained as strong as ever.

A digital graphic featuring a quote from Netflix CEO Ted Sarandos about Meghan Markle’s cultural influence and success on Netflix. The quote highlights how her projects generate global attention and commercial impact. The image includes a professional headshot of Sarandos and stylized text emphasizing key points.

Sarandos’ confidence in Meghan goes beyond traditional ratings. Launchmetrics reported that With Love, Meghan generated $10 million in Media Impact Value for Meghan’s lifestyle brand, As Ever. That number reflects how much buzz the show created across media, social platforms, and retail. Whether people were tuning in to support her or just to talk about her, they were paying attention—and that translated into major brand exposure.

Related | Harry and Meghan’s Netflix Deal Ends as Planned—Despite Media Spin

Meghan’s Fashion Choices Drove Sales for Major Brands

Meghan’s style has always been a conversation starter, and With Love, Meghan proved no different. The brands she wore saw immediate financial benefits. Loro Piana made $1 million in Media Impact Value after Meghan wore their $1,325 sweater. Zara, which provided the pants for the same look, earned $973,000 in media exposure. Jenni Kayne cashed in $497,000 from a single cashmere sweater, and Emilia Wickstead saw $362,000 in value from Meghan’s ship-print midi dress. These aren’t just numbers; they are proof that her fashion influence remains unmatched.

Meghan Markle and Mindy Kaling enjoy a lighthearted conversation in a bright kitchen while preparing cocktails. Meghan, dressed in a neutral-toned sweater and apron, stirs a drink with a smile, while Mindy, wearing a denim shirt and gold accessories, animatedly gestures. A beautifully set table with fresh fruit, preserves, and baked goods sits in the foreground. The scene, from With Love, Meghan, captures their shared warmth and friendship.

Netflix is Betting on Meghan for More Than Just a Show

Netflix’s partnership with Meghan isn’t just about a TV series. The streaming giant also invested in her lifestyle brand, As ever. This is not a celebrity endorsement; it’s a business partnership. Meghan had secured the As ever trademark in 2022, but she waited until 2025 to launch it with Netflix’s backing. That move alone speaks to her long-term vision.

“We’re a passive partner in Meghan’s company, and it’s a big discovery model for us right now.” – Ted Sarandos

Netflix’s investment suggests they see Meghan as more than just talent. They see her as a brand powerhouse with the potential to shape trends in both entertainment and commerce.

Critics Were Wrong Again About Meghan’s Success

When With Love, Meghan debuted, some were quick to claim it was a flop. They pointed to streaming numbers without considering the full picture. But Netflix renewed the series for a second season, showing confidence in its future.

The show’s success wasn’t just about views. It was about the cultural conversation, the media impact, and the business results. Meghan’s ability to create buzz and turn that into real-world value is something most public figures can only dream of.

Ted Sarandos Stood By Meghan Because the Data Backed It Up

Sarandos’ praise of Meghan Sussex wasn’t just a nice soundbite, it was based on hard facts. Meghan generates attention, sells products, and brings in numbers that matter beyond just streaming. While her critics continue to underestimate her, she keeps proving them wrong with results.

Netflix didn’t just gamble on Meghan. They made a smart investment, and the numbers prove it was the right call.

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