Sometimes the entertainment industry takes a minute to catch up to what audiences already know. Simone Ashley has been serving beauty, star power and effortless glamour since her breakout moment as Kate Sharma in Bridgerton, and now the brand deals and major film roles are arriving to match.
This week brought another reminder that Ashley’s career is moving firmly into global-star territory. L’Oréal Paris announced a major collaboration with the upcoming film The Devil Wears Prada 2, and Ashley appears in the campaign alongside fellow L’Oréal Paris ambassador Kendall Jenner. The custom spot debuted during the 98th Academy Awards, bringing the iconic Runway Magazine universe back to life while spotlighting Ashley as part of the new generation entering that world.
Here is how L’Oréal Paris described the collaboration in its official announcement:
L’Oréal Paris announced a collaboration with 20th Century Studios’ The Devil Wears Prada 2, in theaters May 1. To launch the promotional campaign, L’Oréal Paris debuted a custom spot featuring global ambassadors Kendall Jenner and Simone Ashley during the 98th Annual Academy Awards. The ad offers a stylish nod to the world of Runway Magazine.
Created by Maximum Effort, the spot unfolds in the unmistakable world of The Devil Wears Prada 2, bringing the iconic Runway Magazine offices to life with razor-sharp style and cinematic polish. The story centers on an unexpected mix-up where Kendall Jenner is mistaken as a candidate for Miranda Priestly’s new assistant. The spot also introduces one of Miranda’s latest assistants, Amari, portrayed in The Devil Wears Prada 2 by Simone Ashley.
The collaboration will extend beyond Oscars night and feature a series of creative activations throughout the film’s theatrical rollout. Together, the legendary film franchise and the iconic beauty house will celebrate confidence, glamour and cultural impact at the intersection of entertainment and beauty.
Simone Ashley said, “Working on this film has been a true career highlight and bringing it further to life with this spot with L’Oréal Paris has been so much fun. I loved working with both the L’Oréal Paris and Disney teams and can’t wait for The Devil Wears Prada fans to see what we created.”
L’Oréal Paris Brand President Laura Branik added, “Teaming up with The Devil Wears Prada 2 lets us show up in a moment that defines beauty and pop culture, and at a scale that matches the legacy of the film. Launching this collaboration on Oscars night, with a spot that brings together our global ambassadors Kendall Jenner and Simone Ashley, reinforces what L’Oréal Paris stands for: celebrating women who set the standard on screen and in real life.”
PR News Wire
The Devil Wears Prada 2 premieres May 1, reuniting Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci while introducing new characters such as Simone Ashley, who stars in the L’Oréal Paris campaign wearing Extensionist Mascara.
Watching Simone Ashley step into her brand era
There is something genuinely satisfying about seeing Simone Ashley land moments like this. She has always had the kind of presence brands love: striking beauty, elegance on the red carpet and the ability to move seamlessly between television, film and fashion spaces.
Ashley’s role in The Devil Wears Prada 2 already positions her inside one of the most iconic fashion franchises ever made. Pairing that with a global L’Oréal Paris campaign during the Oscars only reinforces how the industry now sees her, not just as a breakout star, but as a global ambassador for beauty and style.
Her career trajectory also reflects a broader shift happening across entertainment and fashion. South Asian actresses are increasingly being recognized as central figures in global campaigns rather than niche casting. Ashley represents that new generation of talent who can move effortlessly between blockbuster films, luxury fashion and international beauty brands.
And honestly, the energy feels deserved. Anyone who watched Bridgerton season two knows Ashley carried the romance, the drama and the visual elegance of that season. Seeing her now step into big cinematic franchises and major global brand partnerships feels less like a surprise and more like the industry finally catching up.
Between The Devil Wears Prada 2, her L’Oréal ambassadorship and her growing presence in fashion campaigns, Simone Ashley’s star continues to rise. And if this latest campaign is any indication, the next chapter of her career is going to look very glamorous indeed.
Discover more from Feminegra
Subscribe to get the latest posts sent to your email.