Meghan Sussex’s As Ever Brand Hits Holiday High with Oprah’s Stamp of Approval

As Ever, Meghan Sussex’s lifestyle label, has officially joined Oprah’s Favorite Things for 2025. The holiday gift box, featuring handmade spreads in strawberry, raspberry, and orange marmalade, earned high praise on OprahDaily.com.

“Before my neighbor Meghan started her business, she shared her homemade recipes with us. I love to drizzle it on an English muffin (at left) or yogurt or ice cream. I also love bringing a jam or preserves as a hostess gift, and with this pretty box set of orange marmalade and raspberry and strawberry spreads, just add a bow and you’re ready to go.” – Oprah Daily

This is a notable endorsement. Inclusion on Oprah’s list regularly drives national attention, sells out featured items, and signals quality. The gift box is now available online, with a celebratory discount offer and marks a major turning point in As Ever’s retail momentum.

Brick-and-Mortar Debut in Summerland

Coinciding with the announcement, Meghan’s As Ever holiday collection is making its physical retail debut at Godmothers, a boutique shop located on Lillie Avenue in Summerland, California. According to brand messaging, the store is “close to our hearts”—a nod to Meghan’s long-standing ties to the Montecito area.

Godmothers will serve as the exclusive location to shop the full collection in person. The store blends seasonal warmth with the As Ever ethos of small-batch care and community connection. It’s also rumored to hold sentimental value; some speculate that the name honors influential mentors in Meghan’s life, including Oprah.

Quiet Confidence, Clear Strategy

The rollout reflects Meghan Sussex’s stated vision at the 2025 Fortune Most Powerful Women Summit. She spoke then about building “bespoke, small retail collaborations”, a strategy now playing out in real time. Social media reactions have been celebratory, with fans praising her consistency despite tabloid noise.

Critics once said As Ever wouldn’t sell. Then they said the low stock was the reason it did. Now, with expanded production, retail presence, and Oprah’s blessing, Meghan’s brand is proving its staying power. The online store is already seeing increased traffic, and Godmothers is expected to draw a holiday crowd.

Final Thoughts

Inclusion on Oprah’s Favorite Things is no small feat. For Meghan Sussex, it confirms what many of her supporters have long believed: As Ever is more than a celebrity brand. It’s a purpose-driven business rooted in thoughtful design, seasonal beauty, and intentional living. And this holiday season, it’s hitting its stride.