Meghan Sussex has unveiled a new addition to her As Ever lifestyle brand, the 2024 Marlborough Sauvignon Blanc. The wine, crafted from grapes grown in New Zealand’s celebrated Marlborough region, marks the brand’s first international release. It continues Meghan’s focus on thoughtful design, craftsmanship, and quality living.

The announcement drew attention from both supporters and wine enthusiasts. With its minimalist packaging and luminous hue, the As Ever Sauvignon Blanc reflects the quiet elegance and balance that define Meghan’s creative direction.

Meghan’s Connection to Marlborough

Meghan’s relationship with New Zealand wine began long before As Ever. During her 2014 road trip across the South Island, she fell in love with Marlborough’s landscape and winemaking culture. In her former lifestyle blog, The Tig, she described the region as “a definite win,” noting her visits to Hans Herzog and Kim Crawford wineries.

  • Meghan Sussex sitting on rocks at the base of a glacier in New Zealand, wearing hiking gear and sunglasses during her 2014 South Island road trip.
  • Meghan Sussex sitting on a porch overlooking the ocean in New Zealand, wearing a striped top and sunhat while enjoying the coastal view.
  • Meghan Sussex jumping on the shoreline of Lake Wanaka surrounded by mountains, celebrating her New Zealand adventure.
  • Meghan Sussex standing beside a white campervan in Queenstown, New Zealand, with mountains in the background during her 2014 South Island trip.

She also wrote about sipping Sauvignon Blanc alongside green-lip mussels and fresh bread — a moment of relaxed sophistication that mirrors As Ever’s philosophy. Nearly a decade later, that memory has found new life through her brand. The wine captures her early passion for travel and discovery while embodying her approach to accessible luxury.

A Wine That Reflects the As Ever Aesthetic

According to the As Ever website, the 2024 Marlborough Sauvignon Blanc is “bright and balanced, with citrus aromatics, a smooth finish, and refreshing versatility.” Retailing for $90 per three-bottle set, it is available exclusively to U.S. customers.

A bottle of As Ever 2024 Marlborough Sauvignon Blanc resting in an ice bucket beside elegant wine glasses and olive branches, reflecting Meghan Sussex’s signature lifestyle aesthetic of warmth and refinement.
A taste of elegance. Meghan Sussex’s As Ever Sauvignon Blanc captures sunshine in every pour.

The clean white label and soft gold detailing mirror As Ever’s signature aesthetic — understated, modern, and warm. Every design choice feels intentional, from the slender glass bottle to Meghan’s graceful signature on the back label. Bottled in Napa and imported from New Zealand, the wine connects her California roots with global craftsmanship, expanding As Ever’s international reach.

Reactions to the Launch

Fans celebrated the release with enthusiasm, praising both the attention to detail and Meghan’s decision to feature New Zealand’s renowned Sauvignon Blanc. Social media buzzed with admiration for the bottle’s elegance and the story behind it.

As with her previous wine release, a few critics, mainly in the UK, voiced complaints about the price. Ironically, the wine isn’t even sold there. Their disapproval felt misplaced, as Meghan Sussex isn’t forcing anyone to buy a product unavailable on the Isle.

A Thoughtful Expansion

The 2024 Sauvignon Blanc represents more than another product launch for Meghan Sussex. It reflects her ongoing effort to build a brand centered on mindful living and meaningful craftsmanship. Each addition to As Ever, from preserves to wines, carries a sense of place and personal memory.

By choosing Marlborough, Meghan honors a region she once described with genuine affection and introduces it to a new audience through her distinctive lens. The result is a wine that feels both personal and polished, a continuation of her vision to celebrate the everyday with intention and care.

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