Cardi B Is the New Face of Old Navy’s Denim Campaign, And It Makes Perfect Sense

Cardi B is bringing her humour, confidence and unmistakable personality to Old Navy as the face of its fall 2026 “Most-Wanted Denim” campaign. In the ad, she jokes that finding jeans after a BBL can be a struggle before praising Old Navy’s curve-friendly fits. Joined by Paloma Elsesser, Brooks Nader, Quenlin Blackwell, Haley Baylee and Wisdom Kaye, Cardi models wide-leg, barrel and relaxed styles in a full-circle partnership with a brand she wore growing up.

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Fashion Nova may need to move over because Cardi B is wearing Old Navy now, and the campaign understands exactly why she works. Cardi is not just there to model the jeans. The ad gives her room to be loud, funny and completely herself. Her beauty may sell the clothes, but her comic timing sells the entire commercial.

Honestly, Cardi would be essential at the ultimate celebrity gathering. Put her in a room with Michelle Obama, Kerry Washington, Beyoncé, Issa Rae, Keke Palmer and Quinta Brunson, and the conversation would be unforgettable.

Shop the Campaign

Cardi B and Paloma Elsesser both wore Old Navy’s Extra High-Waisted Wide-Leg Jeans, a curve-skimming style with a dramatic leg. Brooks Nader modelled the Arc Mid-Rise Barrel Jeans, while Haley Baylee chose the relaxed Low-Rise Baggy Jeans. Quenlin Blackwell wore the Baggy Barrel Jeans, and Wisdom Kaye completed the campaign lineup in the ’90s Loose Jeans.

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