UK Newspapers Still Angry Over Meghan Sussex Jam Sales

It has been more than a week since parts of the UK press seized on claims about Meghan Sussex’s jam sales, drawing sweeping conclusions from unverified figures. The interpretation has travelled fast, but it has not travelled accurately. The numbers remain unconfirmed by Meghan herself, and the method used to derive them lacks basic journalistic rigour.

The available data does not amount to financial disclosure, but that has not slowed the reaction. Instead, the possibility that Meghan could be making millions through her own business has triggered visible irritation across parts of the UK media. A website glitch became a pretext, stripped of context and inflated into national negative commentary, revealing how quickly resentment overtakes restraint when her financial independence enters the conversation.

How Speculation Became National Copy

The claims about Meghan’s supposed jam sales began in hostile Reddit spaces and spread rapidly through parts of the British media. Anti-Meghan forums dressed speculation up as discovery, while a familiar royal YouTube circuit amplified it. From there, headlines followed with little resistance. No primary sourcing appeared. No confirmation came from Meghan’s team. Editors still chose to publish, driven by an obsessive need to quantify how much Meghan might be making.

Opinion Writing Without Accountability

The problem sharpened once opinion columns took over. The Telegraph published a piece by William Sitwell that conceded uncertainty, then proceeded as if that admission carried no weight. He noted the figures likely stemmed from a technical issue. He still treated them as a foundation for judgment.

That decision did not land in isolation. Sitwell has form when it comes to Meghan Sussex. In October 2025, he devoted a column to mocking her appearance at a women-only vegan dinner in Los Angeles, calling it the worst dinner party in history. He framed the event as vain and grotesque while ignoring the wider context of businesswomen just innocently networking. At the same time, the royal family had just hosted Donald Trump at an extravagant state dinner, complete with ceremony and excess. That contrast drew no comparable moral outrage from Sitwell.

It is a quite astonishing achievement and, for students of business, sets out a very clear and specific path of how to win at being an entrepreneur in the 2020s. That is, have an absolutely razor-sharp vision of how to become famous and powerful and enact the plan via a blog, TV game shows, a snazzy Netflix drama, snagging a prince and positioning yourself as a helpless princess…Then, flee that house of racism and colonial brutality, move to LA, publicise your private agonies… and, finally, star in a syrupy TV homecraft series before flogging jam…Society is surely going wrong, fracturing to pieces, when an influencer of Meghan’s kind… can persuade hundreds of thousands of people to part with their hard-earned money… not due to the provenance of its ingredients… but because the person who sells it is famous.” – William Sitwell, Telegraph

Oh dear. A white man is aghast that a mixed-race Black woman has the audacity to build a business and succeed, and her success somehow offends the social order of meritocracy. Commerce is apparently only respectable when it flows through white men or arrives blessed by royalty, like King Charles III and his organic Duchy Originals jam. When Meghan does it, her success is framed as decay, hysteria, and moral failure. The problem is not jam. It is who is allowed to profit.

Meghan’s alleged sales became proof of vanity, excess, and public gullibility. Yes, he really is calling Meghan’s customers stupid for purchasing her products. Meanwhile, Sitwell positions himself as a voice of reason. Meghan’s sales do not need to be true to serve their purpose. They only needed to provoke public anger.

Why this Narrative Fails Beyond Britain

The obsession the British media has with Meghan and her ability to earn money outside the royal fold has crossed into something frankly unhealthy. This fixation did not begin with jam, and it is not accidental. Meghan was already a self-made millionaire before Prince Harry married her and before she became the mother of his children. Without her business sense, it is hard to argue that the couple could have sustained an independent life away from the institution at all.

That context makes the current hysteria even harder to defend. A supposed website glitch, flagged by critics actively searching for the next manufactured outrage, is now treated as a matter of national debate. Broadcasters and columnists repeat the claim as though it were disclosure, not conjecture. As Ever is not a publicly traded company. There are no shareholders owed transparency. Her products are not even available in the UK. Yet the noise continues, breathless and repetitive, largely confined to Britain and increasingly detached from reality.

"Who knew, trading off the royal name and slagging off the family that you were happy to be a part of and accusing them of racism with no evidence is very lucrative."@cristo_radio reacts to Meghan selling a million boxes of jam.@MarinaPurkiss | @SusanCalman | #JeremyVine pic.twitter.com/wHrYdIgIZX

— Jeremy Vine & Daytime on 5 (@JeremyVineOn5) January 8, 2026

This pattern played out in real time on daytime television. On Jeremy Vine, the conversation slid quickly from jam into grievance. That accusation collapses under even light scrutiny because it reframes documented hostility as opportunism. It recasts documented accounts of media hostility and institutional briefing as opportunism, while pretending Meghan’s name, labour, and credibility have no value unless sanctioned by the very system she left. Framing her work as “trading off” status ignores the fact that independence, not deference, is what makes her success intolerable to critics.

Final Thoughts

What sits beneath these reactions is resentment. Figures like Sitwell and broadcast commentators alike appear angrier at her success than they ever were at her departure. Meghan is not drawing from British taxpayers. She is not waiting to be funded. She is minding her own business, and that independence seems to irritate them deeply.

There remains a clear discomfort with a version of Meghan who refuses dependency, refuses silence, and refuses the gilded cage. Her ability to succeed on her own terms is what truly unsettles them.

Meghan Sussex has not even taken her brand global yet, and the coverage already reads like panic. For years, the media insisted she was unpopular and destined to fail without royal approval. If she is succeeding selling something as ordinary as jam, that narrative starts to collapse. The unease comes from the realisation that the press does not control her relevance, or the public’s taste. And if a woman they spent years trying to diminish can prosper without their permission, then the authority they thought they held was never real in the first place.