There are moments when the internet collectively discovers something it somehow missed. This week, that something was Anthony Joshua.
Following his brutal win over Jake Paul on Netflix, Joshua’s presence detonated across American social media. Timelines filled with disbelief, admiration, and thirst. Many viewers admitted they had never watched a boxing match before. That changed fast. According to Social Blade data, Joshua gained more than 1.5 million new followers in under two weeks following the Netflix fight. However, boxing did not recruit a new audience. Anthony Joshua did.
This Is Anthony Joshua
Anthony Joshua stands at 6’6”, built like a statue carved with intent. The London-born heavyweight, whose parents are Nigerian and who has spoken openly about his Yoruba roots, moves with calm control even under pressure. In the ring, he looks composed. Outside it, he looks comfortable in his skin. That combination matters.
He already held Olympic gold and world titles long before Netflix came calling. In the UK, packed arenas of screaming fans are not new. What is new is the scale. The platform shifted him from national star to global fixation almost overnight.
Finished him. #JakeJoshua pic.twitter.com/RCZqjDGVZG
— Netflix (@netflix) December 20, 2025
People Who Did Not Care About Boxing Suddenly Care
Social media told the story in real time. Posts began with confusion and ended in obsession. Many users admitted they clicked out of boredom. They stayed because Joshua commanded the screen.
Some asked why no one warned them. Others wondered how a heavyweight champion had stayed off their radar. The common thread was surprise. Boxing felt secondary. Presence took over.
I discovered #AnthonyJoshua 24 hours before that fight and now I understand why people lose focus mid day. Calm. Massive. British. This is a problem. pic.twitter.com/rym5OR3klx
— The Notorious JTB (@then0toriousjtb) December 23, 2025
Everyone Thinks He Is Extremely Fine
Language became playful and exaggerated. People called him a meal, not a snack. Others fixated on his size, his shoulders, the way he carries weight with ease. The appeal crossed race, age, and geography.
The tone stayed communal. This was not niche thirst. It felt like a shared awakening, posted and reposted until the point was beyond debate.
The Netflix Fight Changed Everything
The Jake Paul bout drew roughly 33 million viewers. Numbers like that reshape careers. Joshua did not simply win. He dominated, and he did so on the largest streaming stage available.
Netflix clipped the knockout, branded it, and pushed it everywhere. The same images circulated again and again, each time reframed by a new voice. Visibility fed desire. Desire fed reach.
Many posts carried the same revelation. He is British-Nigerian. That discovery sparked jokes and admiration in equal measure. Some referenced fish and chips. Others asked what the UK had been hiding.
British fans watched with amusement. They had seen this before. The difference lay in scale. The American audience arrived all at once, loud and enthusiastic, ready to claim him as their latest fixation.

The Videos Did What The Promo Photos Could Not
Joshua triggered a similar response in 2017, when a title fight pushed him into viral culture and drew in people who had never followed boxing. A BuzzFeed piece at the time captured timelines filling with disbelief and admiration. The reaction feels familiar. The reach is far larger.
My girl Meghan always knew when it comes Anthony Joshua🤭 pic.twitter.com/rSRcMezpug
— ⚜️TV Fanatic⚜️ (@TvKhaleesi) December 21, 2025
His cultural presence extends beyond sport. In 2020, he was photographed in animated conversation with Meghan Sussex at the Commonwealth Day service at Westminster Abbey, a moment that resurfaced online with renewed interest. Joshua also shares a long-standing connection with Prince Harry. In 2019, Joshua worked with Prince Harry to support the Made by Sport initiative, which aimed to raise £40 million for charities expanding access to sport in underserved UK communities. Those ties reflect how Joshua has long moved comfortably across sport, culture, and public life, well before this latest surge in attention.
This Moment Feels Bigger Than Boxing
People outside boxing have been pulled in by heavyweight stars before. Tyson Fury managed that reach for years, helped by headline knockouts and a popular Netflix series. Even so, attention from casual audiences rarely lasts.
That balance has shifted again. Anthony Joshua now sits at the center of wider conversation. He dominates timelines where boxing coverage usually struggles to land. His name moves easily from sports pages into general pop culture feeds.
Not everyone is obsessed with Anthony Joshua. Enough are to make the point clear. Netflix placed him in front of millions who never seek out boxing. Once seen, he proved hard to ignore.
For long-time fans, the response feels validating. For newcomers, it feels overdue. Either way, the signal is clear. Joshua has entered a new phase of visibility, and the internet has already decided how it feels about that.
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