When Jameela Jamil spoke out about her private text messages becoming public, she zeroed in on why their release felt off. The messages surfaced in court filings tied to the legal fight between Blake Lively and Justin Baldoni over It Ends With Us. Jamil has no role in that dispute. She was pulled in because old messages of hers appeared as third-party material, even though they were written well before any lawsuit or public allegations existed. Her response was not about taking sides. It was about how private conversations lose meaning once they are dropped into a public legal record and dissected online.

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The Timing People Keep Skipping

The messages entered the public eye after parts of the court record were unsealed. Alongside filings directly related to the case, unrelated private exchanges involving people outside the lawsuit became visible. Jamil’s name appeared without redaction, which quickly drew attention despite the fact that her messages were never central to the claims being argued.

Those texts date back to August 2024, during the film’s press tour. At the time, the promotion had already sparked backlash for treating a domestic violence story with a light, almost playful tone. That reaction was widespread and well established. Jamil’s comments came from that moment, not from any knowledge of future legal battles.

Reading those messages through what came later distorts their meaning. They reflected irritation with a marketing strategy that many found uncomfortable, not opinions about court filings or sworn statements. When people ignore the timeline, private venting starts to look like something more calculated than it ever was.

The outrage that followed relies on that confusion. Critics judge the texts using information that only surfaced months afterward, then accuse Jamil of intent she could not have had. The dates sit plainly in the documents, yet they vanish in most online reactions. Once timing drops out of the conversation, context goes with it.

@jameelajamil #itendswithus #noitdoesnt #blakelively #justibbaldoni #neverendingshitstormfromhell ♬ original sound – Jameela Jamil

Gossip Versus Power

Private gossip and public influence are not the same thing. Jamil’s messages show blunt language shared with a friend. They show no strategy, no leverage, and no attempt to steer public outcomes. They sit firmly in the realm of personal opinion.

By contrast, debates around Taylor Swift and Lively focus on whether celebrity power shaped narratives after the fact. That distinction drives much of the public argument, even when people resist naming it. Talking badly about someone in private does not carry the same weight as using reach or resources to affect events.

None of this requires recasting Justin Baldoni as a misunderstood figure. Blake Lively has accused him of sexual harassment and retaliation connected to the production of It Ends With Us, claims he denies and which remain before the court. Separate reporting and unsealed materials also reference complaints about his behaviour on set, including criticism from Jenny Slate, who described the working environment as inappropriate and troubling. Those allegations merit scrutiny. Still, recognising them does not require excusing or sanitising the conduct of powerful friends or allies. Feminism does not operate as moral cover based on proximity, loyalty, or status.

Who Gets Grace Online

The response to Jamil’s messages highlights a clear imbalance. Some women are treating Jamil’s private language as proof of a moral failing, while they frame similar exchanges involving Taylor Swift and Blake Lively as friends venting or standing by one another. In those cases, people allow for context and soften intent. With Jamil, they strip that context away, isolate her words, and use them to challenge her politics and credibility.

That difference is not accidental. Swift and Lively sit at the top of the celebrity hierarchy, surrounded by fan bases and media ecosystems that cushion criticism. Jamil does not enjoy the same insulation. As a brown woman, her private frustration has been turned into a public loyalty test, where she is expected to prove ideological purity in a way others are not.

Much of the backlash quickly drifted from critique into something else. Some of the harshest replies appeared under posts unrelated to the lawsuit, including her comments on Palestine. At that point, the goal no longer seemed to be accountability. It became about finding a target and sticking to it.

Feminism was never meant to function as a punishment system. Emma Watson once put it simply: it is not a weapon to beat other women with. Jamil’s experience shows how easily that idea gets abandoned when online outrage offers an easy outlet.

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